LET STATISTICS DRIVE JUDGEMENT — NOT YOUR GUT
How can we use language and tone to build trust with people who are interested in trading cryptocurrencies, given the market’s reputation?
WHAT I DID
- User Research
- UX Writing
- UX/UI Design
4 weeks start to finish including 1 week testing of language, tone, and statements.
80% of survey respondents check the price of their cryptocurrencies 3 times a day or more.
TRADE CRYPTOCURRENCIES WITH CONFIDENCECoin Follower’s initial target audience has some investing experience and understanding of the stock market, but they feel they lack the knowledge to trade cryptocurrencies with confidence. They want to catch the next trend using trustworthy reliable information.
WHAT I DIDI conducted user research, wrote a quantitative survey with over 80 respondents, and conducted qualitative interviews with users across the globe. I also planned, wrote, and tested the content and copy in an online preference test. I then designed and prototyped the app for further user testing.
My goal was to make it simple for new users to understand potentially complex financial data like charts and investment strategy performance. Coin Follower should provide value right from the start.
DESIGN & TESTING
80 SURVEY RESPONDENTS 6 USER INTERVIEWSThe user research took place over two weeks. I found and recruited the respondents and interview subjects in online forums.
- Finding trustworthy information about cryptocurrencies is hard.
- Information overload from forums and chats often lead to decision-fatigue and is time-consuming.
- Verifying data or claims provided from services is difficult.
- It takes time to win a user’s trust, so it should be easy to cancel a service at any time.
UX WRITING & DESIGN
I ran a competitive keyword analysis and researched online cryptocurrency forums to establish the terminology list.